6 South Holmdel Road, Holmdel, NJ 07733 Holmdel NJ 07733 | 732.291.7263 | 732.808.2224

New Floors, Done Right.
The First Time.

From subfloor prep to final finish: precision installation by a family that's been doing this since 1951.

Beautiful Floors Built to Last Generations

Gorsegner Brothers is fully licensed and insured for residential and commercial hardwood floor installation throughout New Jersey. Installing hardwood floors is one of the most impactful upgrades you can make to your home. Beautiful hardwood adds warmth, character, and long-term value when installed correctly. At Gorsegner Brothers, our nationally certified installers combine expert craftsmanship with high-quality materials to deliver hardwood floors built to last for generations. We install hardwood floors for homeowners across Holmdel, Middletown, Red Bank, Freehold, Marlboro, and the surrounding Monmouth, Ocean, Middlesex, and Mercer County towns.

Hardwood floor installation in a New Jersey home

The Details Beneath the Surface

What sets our installation process apart is the attention we give to the details beneath the surface. Every project begins with a review of your home's moisture and humidity levels to ensure the environment is right for hardwood flooring. We then reinforce the existing plywood subfloor by re-screwing it for added stability before installation begins.

Subfloor preparation before hardwood installation

Better Materials, Better Results

Instead of standard rosin paper, we install a high-performance vapor barrier called Vapor Shield, and we secure each board using manufacturer-recommended cleats rather than ordinary staples.

Vapor Shield installation underlayment for hardwood floors

The Difference 50-Year Floors Are Made Of

These steps may seem small, but they make a big difference. The difference between floors that look great for 10 years and floors that look great for 50 comes down almost entirely to how well they're installed.

Beautifully finished hardwood floor installation

Our Installation Process Includes

Existing flooring removal and disposal
Full subfloor inspection
Any and all necessary leveling & prep work
100% satisfaction guaranteed on every project

Built on 75+ Years of Trust

75 Years of Expertise

Three generations. Thousands of NJ homes. We've handled every subfloor type, every wood species and every challenge.

Constant Communication

Our friendly, responsive office team is just a call or text away and 100% dedicated to keeping your project on track.

Transparent Pricing

You'll get a detailed written quote before any work begins, sent by both email and text. No hidden line items, no surprises at the end of the job.

Licensed & Insured

Every installation meets NJ building standards. We're fully licensed and insured so you're protected from start to finish.

What Our Clients Are Saying

Hardwood Installation FAQ

Yes. We install both. The right choice depends on your subfloor type, which level of the home you're flooring, moisture conditions, and your preferences. We'll walk you through both options and make a recommendation during your free in-home estimate.
Some dust is inevitable during removal and cutting, but we use containment methods and clean up thoroughly at the end of each day.
In many cases, wood floors respond to the lower humidity by contracting or shrinking. If the wood contracts significantly, small gaps may appear between the boards. This is normal but can be prevented with proper precautions. One way to help your wood floors keep their original look and shape is to make sure your home has proper humidity controls in place. This means using a humidifier to maintain optimal moisture levels. Keeping levels above 40% in the winter will help prevent gaps from appearing.
Getting a perfect match is not a promise we will make. That said, our crews are the best of the best and will show you samples so you can make an informed decision before we apply any stain.
Yes. Try to avoid foam-backed rugs, which can retain moisture and dirt, thus causing damage to the flooring. Instead, look for waffle-pattern backed rugs. These are a much safer option. We also recommend you opt for natural, organic materials when possible.

Have a question not listed here?

Ready for Beautiful New Floors?

Request a free in-home estimate. We serve Monmouth, Ocean, Middlesex, and surrounding NJ counties.